Media and Communication

Department

Course Contents

THE DEPARTMENT OF MEDIA AND COMMUNICATIONS
UNDER-GRADUATE PROGRAM IN ENGLISH
COURSE CONTENTS
FIRST YEAR

1st Semester  – 1st Fall Semester

SPS 101 Humanity and Society I 

Code/Name: MCOM 101 Mass Communications Media

Content:  The structures, organizations and effects of mass communications media; the process of mass communications; mass societies, mass culture, popular culture; the concepts of popular and mass behaviors, and their definitions, historical and sociological developments. All the technical tools and their use in distribution and broadcast of written, audio or visual products. 

Code/Name: MCOM103 Technical Skills for Media II

Content:   Students gain  all the technical and practical skills to produce content for the media and communications. They learn basics to operate word processing software, database creation and management, preparing and delivering presentations as well as photograph editing tools. 

Code/Name: HUM 101 The World and Through Art and Literature

Code/Name: MATH 101 Quantitative Reasoning

Code/Name: NS 101  Nature I 

Code/Name: GE 100 Introduction to University Life (Orientation) 

2nd Semester  – 2nd Spring Semester 

Code/Name: SPS 102 Humanity and Society

Code/Name: MCOM102 Technical Skills for Media II

Content: Students gain  all the technical and practical skills to produce content for the media and communications. They learn basics to operate  audio and video editing software, creating Web pages and learning the related tools, as well as  basic rules and esthetics of audio and video editing, Web page design.

Code/Name: MCOM 104 Communication Theories 

Content:  The students are introduced to basic theoretical view of communications so that they practice to analyze and criticize contemporary media. Media critique theories, cultural studies, audience survey methods, feminist approaches and political economy of media will be studies.

Course material and other sources

Ünsal Oskay, İletişimin ABC’si, Simavi Yayınları, İstanbul: 1994

Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınları, İstanbul:2006

Code/Name: The World Through Art and Literature II

Code/Name: SPS 103 Comparative Methodologies

 Code/Name: NS 102 Nature II

 

SECOND YEAR

3rd Semester – 1st Fall Semester 

Code/Name: MCOM 201 Communications Law

All the legal regulations and rules on the media will be studied. Censorship, perpetual tension between the media and the state, the ways social values are determined and the relationship between the state, arts and media are reviewed. Commercial and other Internet-related regulations of media, as well as the protection of commercial rights of media institutions, their social, commercial and political values will be discussed.

Course material and other sources

İletişim Hukuku ders notları 5187 nolu Basın Kanunu

Önerilen Kaynaklar             5187 nolu Basın Kanunu

Code/Name: MCOM 203 Media History in Turkey

Turkish press history is taught in the light of political developments. Beginning in the mid-19th Century, developments in the Turkish newspapers and other periodicals  are studied in a parallel development of modernity. The relationships between the press and political leadership beginning at the one-party era are studied. Later developments, especially the emergence of media conglomerates and their impact on social and political developments will be reviewed chronologically. This course aims to make the students understand changes and developments in the media in the light of social and political events.

Course material and other sources

Erik Jan Zürcher, Modernleşen Türkiye’nin Tarihi, İletişim Yayınları, 1998 Medya ve İktidar, Esra Arsan & Savaş Çoban, Evrensel, 2014 Hıfzı Topuz, II. Mahmut’tan Holdinglere Türk Basın Tarihi, Remzi Kitabevi, 2003 Meltem Ahıska, Radyonun Sihirli Kapısı, Garbiyatçılık ve Politik Öznellik, Metis Yayınları

Code/Name: MCOM205 Introduction to the New Media

 This course explores basic concepts of new media as well as the role digital media technologies play in society. Throughout the course, we will explore the evolution of digital media technologies as well as their impact on economics, politics, communication and community. The course also examines key moments in computing and media history to gain a perspective on the nature of technological innovation and change. This is an interdisciplinary course that includes communication, computer science, law, political science, history and economics.  

Code/Name:  HİST 101  History of Modern Turkey I 

Code/Name: TLL 101 Modern Turkish Literature I

4th Semester – 2nd Spring Semester

Code/Name: MCOM 202 Communications Ethics

Content: This course will explore the origins of ethical behavior and actions within the media. We will look at both classical and contemporary approaches to ethical decision making and apply them to modern media practices. At the same time, we will ask whether the media today are acting appropriately as regards ethical practice, and if not, why not. We will not only critique media practices, we will also search for suggestions that will most positively affect both the media institutions and the publics with which they interact and upon which they rely for their livelihood.

Course material and other sources

Rıdvan Uzun, İletişim Etiği Sorunlar ve Sorumluluklar Dipnot Yayınları, 2011

Code/Name: MCOM 204 Mass Persuasion and Propaganda

Content:  This course explores processes of persuasion and propaganda and reflects upon the nature of opinion, discourse, and communication more generally. The course is designed to debate persuasion and propaganda as communication modes, examine their social and cultural implications, and analyze how persuasion and propaganda work in different communication instances from everyday speech to social and political campaigning.

Course material and other sources

Herbert and Jean Jones. Persuasion in Society, 2nd edition, New York, NY: Routledge, 2011.

Garsten, Bryan. Saving Persuasion: A Defense of Rhetoric and Judgment. Cambridge, MASS: Harvard University Press, 2006

Monaghan, Leila and Jane Goodman eds. A Cultural Approach to Interpersonal Communication Malden, MA: Blackwell Publishing, 2007 

Code/Name: MCOM 206 Techniques for Effective and Creative Communications   

Content:  This course offers an opportunity to learn and apply, in daily life, practical principles of effective communication. Emphasis is placed on psychological, social, cultural, and linguistic factors, which affect person-to-person interaction. This course is designed to help students improve their communication in both personal and professional contexts. Attention is given to human perceptions, interpersonal dynamics, patterns of inference, listening, and verbal and visual symbols.

Course material and other sources

Nazife Küçükaslan, Etkili İletişim Teknikleri, Ekin Kitabevi Yayınları, 2014

Code/Name: HIST 102 History of Modern Turkey II

Code/Name: TLL 102 Modern Turkish Literature II

 

THIRD YEAR

5tnSemester – 1st Fall Semester

Code/Name: MCOM 301 Writing for Media  I

 Content:  This course will provide the students the skills needed to research quickly and comprehensively. They will learn to write succinctly, clearly and quickly in any academic or professional environment. We will study news reporting and news writing basics — the essentials of successful writing for media. Students will learn how to gather and organize information, ask effective questions, develop story ideas, research facts and write stories on deadline. Lectures will cover in detail the writing for media process. The writing lab portion of this course is as important as our lectures. Good writing for most of us in a skilled acquired by directed practice

Code/Name: MCOM 305 Sociology of Communication

Content:  This course aims to facilitate a sociological way of comprehending mass media and communication in contemporary society. The course offers necessary theoretical background for students to provide them with the tools for critical thought. The course will offer the ability of critical elaboration of the issues raised by the field of communication in Turkey, by introducing crucial questions such as nation, religion, gender, class, democracy and minorities.

İsim/ Kod: MCOM 307 Theories of Film I

Content:  This course will examine the major positions and issues in film theory with an eye to understanding connections between the early days of film and contemporary approaches to understanding film. While film production methods have experienced incredible advances in the last decade, contemporary film technique finds many threads back to approaches developed throughout the history of film. We will watch as much films as possible in the class and as assignments.

Course material and other sources

Seçil Büker ve Y. Gürhan Topçu (derleyenler) (2010), Tarih-Kuram-Eleştiri, İstanbul: Kırmızı Kedi Yayınevi.

Leo Braudy ve Marshall Cohen (Derleyenler) (2004), Film, Theory and Criticism, Oxford: Oxford University Press.

Robert Stam (2000), Film Theory: An Introduction, Oxford: Blackwell Publishers.

Rudolf Arnheim (2010), Sanat Olarak Sinema, Çeviren: Rabia Ünal Tamdoğan, İstanbul: Hil Yayın.

  1. Dudley Andrew (1979), The Major Film Theories, Oxford: Oxford University Press.

 

6th Semester – 2nd Spring Semester

Code/Name: MCOM 302 Theory of Persuasion                         

Content:  An introduction to the study and practice of persuasive discourse using both the rhetorical and behavioral science traditions.  Issues examined include:  strategic planning and organization, audience analysis, motives and values, effective use of language, the role of context and purpose, propaganda and the abuse of persuasion, campaign planning, effective presentation techniques, and the application of theory and research on persuasion to practical situations.  Opportunities are provided for students to present and analyze persuasive materials orally and in writing as a way of developing communication and critical abilities.  The course also functions to aid students in communication “consumer protection.”

Course material and other sources

İkna ve Uzlaşma Sanatı, Ord. Prof. Dr. R. Oğuz Türkkan, Altın Kitaplar

İkna Yöntemleri, Richard Maxwll/ Robert Dickman, Alfa Yayınları

Code/Name: MCOM 304 Writing for Media  II         

Content:  Building upon the theoretical and practical skills given in the first course, in this advanced course the students will study different writing techniques in the different sectors of mass communications such as press release, interview reporting, industrial reviews, criticism, opinion articles, text for speech, and blogs.

Code/Name: MCOM 306 Theories of Film II                    

Content:  Building upon the theoretical framework given in the first course, in this advanced course we will study film teory from the perspective of Formalists and Realist approaches as well as Structuralism and Post-Structuralism. We will also study Post-Cinema period with movies and written materials.

 

FOURTH YEAR

7th Semester – 1st Fall Semester

Code/Name: MCOM Investigative Journalism                    

Content:  The course objective will be to master basic investigative tools and techniques, as well as how to apply them to everyday reporting and major enterprise pieces. We will explore how to take advantage of the two main sources of information—documents and people—and discuss when and how to use computer data to both enhance a story or provide the foundation for a major project.

Course material and other sources

İnsan Hakları Haberciliği, Bia Yayınları, İstanbul.

Gazeteciliğe Başlarken, Bia Yayınları, İstanbul.

Araştırmacı Gazetecilik, Selda İçin Akçalı, Gazeteciler Cemiyeti Yayını, Ankara.

Araştırmacı Gazetecilik, Seyfettin Turan, UmAg Yayınları.

Code/Name: MCOM 403 Psychology of Communication

Understand the processes of perception, cognition, motivation, emotion, learning, memory and creativity in combination with social roles, group affiliations and cultural backgrounds. You explore how people communicate to themselves, to other individuals, within small groups, within large organizations, with mass communication and in cross-cultural communications.  

Code/Name: MCOM 405 Graduation Project I

8th Semester – 2nd Spring Semester

Code/Name: MCOM 402 Media Critiques

Content:  This course will provide historical knowledge and a fluency in the major theoretical approaches to media analysis. It is founded on the cornerstone journalistic values of factuality, balance, and clarity. Students learn to communicate their critical insights in exhaustively reported, clearly written articles, essays, and works in broadcast or online media that are both about the media and examples of mass media. Students will be prepared to be critically engaged citizens of a mass-media society.

Course material and other sources

Kolektif, Medyakronik Hakiki Örneklerle Medya Eleştirisi, İstanbul Bilgi Üniversitesi Yaynları, 2003.

Code/Name: MCOM 404 Graduation Project II

 

ELECTIVE COURSES

Code/Name: DFT 301 Screenwriting

The purpose of the course is to learn about film and television screenplay structure, analyze dramatic strategies in film and television, learn and apply correct script form, and creatively engage in the various stages of original scriptwriting. The course places an emphasis on analyzing dramatic structure and visualizing dramatic elements. Such an emphasis is important since anyone working in a creative or executive capacity in the media industry needs to know immediately what good dramatic material is and how best to present it in audio and visual terms. This course teaches dramaticscreenwriting. The class will let the students understand the dramatic formula for creating successful film and television fiction. The basis of student work will be writing with a good dramatic structure.  

 Course book

The Writer`s Journey Christopher Vogler

 

DFT 408 World Film History

This course surveys new cinematic tendencies in world cinema from the 1960s onwards with a special focus on cinemas in Sub-Saharan Africa, Cuba and the Middle East. By exploring films from the Black African Cinema, Iranian New Wave, Post-Revolution Cuban Cinema and contemporary Palestinian Cinema, the course investigates the historical, political, socio-cultural and artistic conditions and tendencies that helped these “new” cinematic forms emerge. Throughout the course students will engage in depth with various conceptualizations of ‘world cinema theory’, ‘post-colonial cinemas’, ‘third world, third cinema and third aesthetics’ as well as the role of cinema as a vehicle for popular memory, reassessing identity and resistance; which are considered by many scholars and filmmakers as the main characteristics that define the cinematic practises we will examine. In the light of theoretical discussions on Sub Saharan African, Cuban and Middle Eastern cinemas, and alternative aesthetics the films deploy, we will also grapple with questions such as: What kind of aesthetic, formal and ideological coherence one can find in/across these ‘new’ cinemas? What kind of a contribution these ‘new’ cinematic tendencies make to film aesthetics, and forms of storytelling in world cinemas in relation to broader contexts including European and North American cinemas? Can these filmic practises be considered as “new” in relation to cinematic traditions within each cultural context as well as other cinematic contexts in world cinema? If so, in what way and “new” to whom?

 

DFT 410 Turkish Film History

This course offers students the opportunity to study key issues and debates on cinema in Turkey with an emphasis on national identity/identities and national history/histories. Rather than following a chronological approach -from the day first day of cinema practises to the present-, the course will examine the relations between cinema and the nation and contextualize this relation in the wider social, political and historical contexts in which films are made. It will also question how, particularly in the recent years, newly emerged forms of film making in Turkey are reshaping the understanding of `Turkish Cinema` as a national cinema. Topics to be discussed include historiography of cinema in Turkey, representations of the past in cinema in Turkey, genres in cinema in Turkey, `art cinema` in Turkey, from `Turkish` Cinema to Cinema in Turkey, and Kurdish Cinema with a selection of films reflecting diverse aesthetic and social-political viewpoint. Students should not consider these films as representatives of clear-cut categories, and keep in mind that each film can be viewed and analyzed under several other categories.

 

Course material and other sources

  1. Scognomillo, Giovanni.1998. Türk Sinema Tarihi İstanbul: Kabalcı Yayınevi.
  2. Özön, Nijat. 2003 [1962]. Türk Sineması Tarihi. İstanbul: Doruk Yayımcılık.
  3. Aslan, Savas. 2010. Cinema in Turkey.Oxford: Oxford University Press

 

DFT309 Advanced Photography

Through photo safaris and implementing photography projects, students will learn all photographing techniques, They will learn visual design and composition creating. The class will discuss topics such as refining a working process, considering methods for presentation/distribution of photographs, and reflecting on current issues in contemporary art.  Lectures/demonstrations will include assembling a portfolio of photographs, submitting work for review, and preparing photographs for an exhibition.

Throughout the class students will design and create acoherent photo-book on a theme, concept or selected subject matter. They will take photos, edit and order them. They will discover how their artistic decision on any phase will have impact on the finished product.

 Course material and other sources

A’dan Z’ye Fotoğraf – Özer Kanburoğlu

Karar Anı – Henri Cartier-Bresson

Fotoğraf ve Gerçeklik- İhsan Derman

Fotoğraf Üzerine- Susan Sontag

Yaşamın Aynası Fotoğraf- Mehmet Ünal

Bir Görsel İletişim Platformu Olarak Kitap- Melike Taşçıoğlu (in Reserve Collection)

Kitap Nesnesi, Nesne Olarak Kitap -Burcu Dündar

The Photobook: A History Volume III:3 – Gerry Bafger& Martin Parr (in Reserve Collection)

On Book Design -Richard Hendel

Designing Books -Jost Hochuli and Robin Kinross

 

DFT311 Video Editing

This course serves as an introduction to the art of video post-production. We explore the theory and practice of various editing styles in order to gain a better understanding of how stories are constructed in the editing room. Through demonstrations and hands-on experience, students learn advanced editing techniques with an in-depth examination of a video editing software.

 

Course material and other sources

Daniel Arijon, Grammer of Film Editing, New York: Silman-James Press, 1991.

Don Faiservice, Film Editing, Theory and Practice, Manchester: Manchester University Press, 2001.

 

JOR 202 Technical Skills for Media II

Students gain  all the technical and practical skills to produce content for the media and communications. They learn basics to operate audio and video editing software, creating Web pages and learning the related tools, as well as  basic rules and esthetics of audio and video editing, Web page design.

 

JOR 303 Advanced Writing for Media

Building upon the theoretical and practical skills given in the first course, in this advanced course the students will study different writing techniques in the different sectors of mass communications such as press release, interview reporting, industrial reviews, criticism, opinion articles, text for speech, and blogs.

 

JOR 311 Media Ethics

This course will explore the origins of ethical behavior and actions within the media. We will look at both classical and contemporary approaches to ethical decision making and apply them to modern media practices. At the same time, we will ask whether the media today are acting appropriately as regards ethical practice, and if not, why not. We will not only critique media practices, we will also search for suggestions that will most positively affect both the media institutions and the publics with which they interact and upon which they rely for their livelihood.

Course material and other sources

Rıdvan Uzun, İletişim Etiği Sorunlar ve Sorumluluklar Dipnot Yayınları, 2011

 

PR 301 Persuasion Theories

This course explores processes of persuasion and propaganda and reflects upon the nature of opinion, discourse, and communication more generally. The course is designed to debate persuasion and propaganda as communication modes, examine their social and cultural implications, and analyze how persuasion and propaganda work in different communication instances from everyday speech to social and political campaigning.

Course material and other sources

Herbert and Jean Jones. Persuasion in Society, 2nd edition, New York, NY: Routledge, 2011.

Garsten, Bryan. Saving Persuasion: A Defense of Rhetoric and Judgment. Cambridge, MASS: Harvard University Press, 2006

 Monaghan, Leila and Jane Goodman eds. A Cultural Approach to Interpersonal Communication Malden, MA: Blackwell Publishing, 2007

 

PR 303 Sociology of Communications

This course aims to facilitate a sociological way of comprehending mass media and communication in contemporary society. The course offers necessary theoretical background for students to provide them with the tools for critical thought. The course will offer the ability of critical elaboration of the issues raised by the field of communication in Turkey, by introducing crucial questions such as nation, religion, gender, class, democracy and minorities.

 

PR 309 Psychology of Communication

Understand the processes of perception, cognition, motivation, emotion, learning, memory and creativity in combination with social roles, group affiliations and cultural backgrounds. You explore how people communicate to themselves, to other individuals, within small groups, within large organizations, with mass communication and in cross-cultural communications.  

 

PR401 Political Communication

This course covers the basic principles of political communication. It examines the various contexts such as political marketing, crisis communication media relations, ethics, strategic management, campaign planning, in the discipline of political public relations. This course examines the major theories of Political PR and how they can be applied . Also it covers political advertising, propaganda lobbying and campaigning.

Course material and other sources

Hamdi İslamoğlu, Siyaset Pazarlaması-Toplam Kalite Yaklaşımı, Beta, İstanbul, 2002 Ferruh Uztuğ, Siyasal İletişim Yönetimi Media Cat, İstanbul, 2004,

 

DFT 203 Camera Techniques

This course introduces students to the work of the director of photography, also known as the cinematographer, who is the coauthor—along with the director—of the visual look and feel of a motion picture. Students will learn the math and science of photography, as well as the proper setup and operation of camera systems, lighting, and grip equipment. Students will build proficiency with technical knowledge before progressing to the aesthetic concerns and artistic choices that are paramount to the cinematographer’s role. Through demonstrations and practice, students will tackle the unique challenges of interpreting a script visually and of incorporating the point of view of a project’s director along with their own creative expression. Individual sessions cover exterior and interior shooting, digital exposure meters, lens selection and camera operation, the duties of the camera assistant, and an overview of film stocks and video formats.

 

DFT 204 Cinematography

The aim of this course is to teach the basic elements that make up the image through practical work: camera, light, composition. Students will be able to distinguish the basic components of cinematography and they are expected to explain the meaning of that learning the basic concepts and how to create movies.

 

DFT 206 Art History

This course offers a general survey of art worldwide. It provides an introduction to the critical analysis of artworks, including painting, sculpture and building types. The course considers the major issues of style, the functions of works of art, as well as the range of technical methods employed by artists. Art works are considered in the context of influential factors such as historical period, geographic location, and the prevailing social, political and religious environments.

 

JOR 401 Interviewing Techniques

The course will discuss interview techniques written, visual, audio and digital media. Student will be taught the history of interview, interview preparation process, reach the resources, research the object and the subject, prepare the questions, arrangement of interview.

 

JOR 402 News Agency Journalism

The objective of this course is to introduce agency journalism, development of agencies in the World and Turkey, and acteristics of agency news and journalism.

 

JOR 403 Data Journalism

The data journalism course will present fundamentals of data collection, data cleaning, data analysis and visualisation processes and discusses the Freedom of Information Act (FOIA). Data skills are becoming more important and data-driven analyses are influencing the structures of media industry. This course will provide the students with skills of collecting, analysing and presenting open data and also address common pitfalls in data interpretation.

 

JOR 404 Journalistic Writing

The subjects determined will be explained by the instructor and the students will be expected to read the copied samples distributed. The students will be expected to read the copied samples distributed. The students will detect the acteristics of the explained type and discuss the mistakes found in the sample.

 

JOR 405 Literacy New Media                         

Content: Defining new media literacy. Structure of new media contents. Examination and interpretation of new media contents. Productive and efficient usage of Internet.

 

JOR 406 Local Journalism

Concept of local journalism. Historical overview on local press. Importance of local press. Economy of local press. News sources for local journalists. Local news production process. Local news practices.

 

JOR 407 Digital Advertisement

This course elaborates the principal strategies about digital advertising. Teaching analytics and research tools are essential in order to understand how to effectively measure advertising ROI.

 

JOR 408 New Media Studies

New media, information and communication technologies, the creative, social, economic, and managerial processes in cyber environment arisen a result of the increasing popularity of social networks, social network and its analysis. The effects on the individual, and on the dynamics of socialization.

 

 JOR 410 Press Photography

The objective of this course is to show that press photography has not lost its importance today and has an important mission for the survival of democratic life; to define and to maintain its importance.

 

JOR 412 New Media and Social Movements

Contnet: This course aims to examine the role of communication technologies in social movements in mass movements throughout history.

 

MAN 321 Principles of Marketing

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making.

 

MAN 421 Marketing Communication

This course will equip you with a general understanding of the process of building brand equity through integrated marketing communications. With a prime focus on key components of marketing communications, such as advertising, various supplemental aspects are also considered. These activities are related to theories of communication and buyer behaviour with the aim of developing a practical understanding and contemporary application.

 

PR 201 Interpersonal Communication

The course involves an introduction to relevant theories and methods within the field of interpersonal communication, training in empirical method and data analysis in relation to interpersonal communication as it applies to HRM and sales management, reflection on the theories and methods applied as well as the analytical results achieved.

 

PR 203 Effective Communication Skills

In this course you will learn essential communication skills (verbal, non-verbal and listening) to make sure the message you want to communicate gets across. This leads to greater understanding and assists with maintaining good relationships.

 

PR 204 Principles of Advertisement

The historical development of advertising, advertising literature, groundbreaking advertising examples in the world and in Turkey, the organizational structure of advertising agencies, job descriptions of advertising agency employees, analysis of major advertising campaigns are the topics to be covered in this course.

 

PR 206 Corporate Communication

Corporate Communication is designed to provide students with new insights into the relationships among leadership, strategy, and communication, and to give practitioners of corporate communication a broad framework that helps them make effective decisions about communication approaches, priorities, and activities.

 

PR 403 Communication Campaigns

Create and integrate campaign materials and media assets for a complete public relations or advertising campaign to be delivered across multiple media platforms. Materials produced include print, graphic, video, and other digital assets. Provides hands-on experience presenting a creative plan to a potential client.

PR 404 Public Opinion, Public Diplomacy and Lobbying

This course offers a unique blend of academic education and training in international relations and diplomacy aimed at ensuring the understanding of foreign affairs and challenges to global governance. Moreover, it provides for an overview of the world-leading lobbying tools and techniques and offers analysis of relevant case studies.

 

PR 405 Crisis and Emergency Communications Management

This course introduces participants to best practices including risk assessment and risk mitigation; pre- and post-disaster planning including business contingency planning; effective communication guidelines, pre- and post-disaster mitigation; on-the-ground operations; and follow through in search, rescue, response, and recovery.

 

PR 406 Brand Management

This course prepares students for a career in the dynamic field of brand management. Branding is a globally-recognized, specialized function of marketing communication. Students acquire tools, strategies and develop business savvy to drive success around a company`s most precious asset – the brand – in the global, digital and socially-conscious marketplace. Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools.

 

PR 407 Communication and Propaganda

This course will explore the distinction—historically and theoretically— between propaganda and persuasion. In this course you will develop a more precise understanding of “propaganda” and the techniques of the propagandist.  Toward this end, we will study the history of propaganda, as well as contemporary cases of public advocacy that raise questions about the distinction between persuasion and propaganda.

 

JOR 305 Business & Economic Reporting

The course focuses on the nature and scope of business reporting and the need for financial and non-financial information for business decision-making. It provides students with fundamental financial management knowledge in the contemporary business environment. The course commences with an introduction to the use of business reports and the financial reporting regulatory environment. The concepts of primary financial reports and specific reporting issues are then discussed, with a focus on the preparation and analysis of financial statements from the perspectives of business report users. The course proceeds with discussions on the basic financial decision tools, the use of past and future-oriented information and how the knowledge is applied to managerial decision-making, including planning, control and investment opportunities.

 

JOR 307 The Essentials of Magazine Publishing

This course focuses on writing and editing for magazines and periodicals. It explores the structures and formats of these publications and analyses how elements such as image, design and house style can appeal to readers and contribute to a cohesive identity.

You will examine the editorial roles and responsibilities distinct to periodical publication and become familiar with how to write and subedit suitable copy. You will also consider the legal, ethical and technical constraints involved in creating or sourcing textual and illustrative material; research emerging trends in magazine publishing; and investigate the attributes and potential of online periodicals.

 

JOR 309 Digital Writing

This course is designed for creative writing and storytelling.  Students will explore various aspects of writing creatively and will be facilitated in developing both written and digital content for online platforms.

The course will focus on developing writing skills for both fiction and scripts as well as creation of promotional digital content for multi platform delivery.  Classes will be delivered in a relaxed environment and learners will be given the opportunity to build on existing and/or new story ideas.

 

DFT 305 Sound Recording and Editing

This introductory weekend course provides an overview of fundamental techniques for recording and editing voice, location and foley sounds for film and art installations using industry standard software and popular, high quality microphones and portable recording devices including recording direct to camera.

Topics include properties of sound, microphone selection and placement, gain structure,  effective planning, boom operation, noise limiting and reduction, sound editing, sound dynamics, sound processing and spatial effects, editing sound to picture. Computer experience is required.

 

DFT 307 Production

Producing and Production Management introduces students to the business and management side of filmmaking. With an emphasis on producing and production management this course offers lecture and hands on demonstrations on various paperwork, permits, location agreements, crew agreements, call sheets and so on. There is an introduction to the various unions and guilds and their roles. With an emphasis on pre-production, there is both a lecture and hands on component.

 

DFT 401 Documentary Video Production I

Students are provided an introduction to the various documentary techniques and styles and discuss the various approaches to storytelling within the documentary structure. Working in groups, students will be tasked to produce and deliver a short documentary ready for festival inclusion. They will achieve this through relevant assignments and scheduling their own shoot dates. There is a lecture/classroom and lab/studio component.

 

DFT 402 Documentary Video Production II

Students are provided an advance level documentary techniques and styles and discuss the various approaches to storytelling within the documentary structure. Working in groups, students will be tasked to produce and deliver a short documentary ready for festival inclusion. They will achieve this through relevant assignments and scheduling their own shoot dates. There is a lecture/classroom and lab/studio component.

 

DFT 404 Film and Critical Theories II

In this course concluding the teaching process of film analysis theoretical and practical dimensions, it is aimed to represent the basic approaches in film analysis and to make students able to analyze at least two films by using these approaches.

 

DFT 405 Film Analysis I

This course investigates relationships between two media, film and literature, studying works linked across the two media by genre, topic, and style. It aims to sharpen appreciation of major works of cinema and of literary narrative. The course explores how artworks challenge and cross cultural, political and aesthetic boundaries. It includes some attention to theory of narrative. Films to be studied include works by Akira Kurosawa, John Ford, Francis Ford Coppolla, Clint Eastwood, Orson Welles, Billy Wilder, and Federico Fellini, among others. Literary works include texts by Aeschylus, Sophocles, Shakespeare, Cervantes, Honoré de Balzac, Henry James and F. Scott Fitzgerald.

 

DFT 406 Film Analysis II

This course investigates relationships between two media, film and literature, studying works linked across the two media by genre, topic, and style. It aims to sharpen appreciation of major works of cinema and of literary narrative. The course explores how artworks challenge and cross cultural, political and aesthetic boundaries. It includes some attention to theory of narrative. Films to be studied include works by Akira Kurosawa, John Ford, Francis Ford Coppolla, Clint Eastwood, Orson Welles, Billy Wilder, and Federico Fellini, among others. Literary works include texts by Aeschylus, Sophocles, Shakespeare, Cervantes, Honoré de Balzac, Henry James and F. Scott Fitzgerald.

 

JOR 204 Genres in Journalism

Neat information transfer based on every kind of language related outcomes used by humankind. To ensure necessary philosophical and theoretical information about language and language related outcomes are given to the students. Analyzing the texts based on the literary and non literary value. To bring in the ability to conceptual thinking method on language and meaning relation. To elicit the place journalism attempts.

 

JOR 205 Basic Concepts of the Printing

The course aims to provide students with knowledge and experience in the process of printing such as books, magazines or newspapers.

 

JOR 301 News Analysis and Editorship

Understanding the role of editors and the manipulation made through news discourse. Edit copy precisely and consistently, using correct grammar and eliminating libelous passages and items in poor taste. Have a solid grounding in Turkish grammar and journalistic styles.

 

DFT409 Advanced Screenwriting

Film production consists of three stages which are pre-production, production and post-production. Screenwriting process is the stage which is the most important and most difficult part of the pre-production process. A well prepared pre-production and post-production stages affect the production stage positively. Well planned dramatic structure of a scenario will tell the whole story to the audience without leaving no ambiguity. Thus the scriptwriting process will be discussed in an elaborated way. Students taking this course will be able to comprehend the dramatic structure of the scenario, they will learn the forms of scriptwriting and eventually they will also learn the final draft and celtx programs which are used for professional reasons and most importantly they will be able to learn how to transform the written material into visual material.

 

Course materials and other sources

Syd FieldThe Foundations of Screenwriting

Robert Mckee – Story (Substance, structure, style and the principles of screenwriting)

Gülden Çakır – Profesyonel Dizi Yazarlığı

Denny Martin Flinn – Senaryo Nasıl Yazılmaz?

Oğuz Gözen – Senaryo Nasıl Yazılır?

Aristo – Poetics

Georges Polti – 36 Dramatic Situations

Lagos Egri- Piyes Yazma Sanatı

 

DFT403 Film and Critical Theories I

Objective of this course is studying and discussing critical theories as Psychoanalysis, Structuralism, Post-Structuralism, Feminist Film Theory and other Film theories which affect film studies drastically. At the end of this course, students will be given critical analysis approach to film and television studies via providing them with theoretical background. They will also obtain the ability of writing a film criticism through various approaches.

 

Course materials and other sources

 Mast and Cohen, Film Theory and Criticism: Introductory Readings

David Bordwell & Kristin Thompson, Film Art: An Introduction

  1. Stam, Film Theory: An Introduction
  2. Hill & P.C. Gibson, Film Studies Critical Approaches

 

DTF407 Creative Documentary

In the course of Creative Documentary Production, how the documentary filmmaking process works will be dealt with practically. The main purpose of the course is to contribute to making the documentary films in a decent way.

 

PR 307 Media Planning

To learn how to communicate with target group at the right time and place when developing communication strategies. To examine the functions, effects and usages of different communication channels. To understand the basis of the digital media planning.

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