From Idea to Screen: Story Creation, Production, and Marketing on Digital Platforms

Ibn Haldun University School of Communication is hosting a six-session seminar series in collaboration with TRT tabii, titled “From Idea to Screen: Story Creation, Production, and Marketing on Digital Platforms.” This comprehensive program explores the entire creative and technical process behind digital content production, from the birth of an idea to its transformation into a project and its eventual meeting with the audience — guided by leading professionals from TRT Tabii.

The seminar series aims to teach participants all stages of content production on digital platforms and to equip them with the professional skills to develop a creative idea from scriptwriting to production, and from localization to marketing strategies. The program will take place between November 18 and December 16 at 3:00 PM in the Ibn Haldun University Media and Event Center, Journalist Shireen Abu Akleh Studio. The event has limited capacity, and applications will be accepted until Monday, November 17.

Session Schedule:

• November 18 (Tuesday) – Digital Platform Ecosystem and Product Design: The tabii Example
  Furkan Kınık, Özer Öcek
• November 25 (Tuesday) – Project Development, Script Analysis, and Presentation Techniques
  Yasin Kürşat Saygılı
• November 28 (Friday) – From Idea to Practice: Production Management
  Sinan Arat
• December 2 (Tuesday) – Localization and Metadata Studies
  Melisa Toklu
• December 9 (Tuesday) – Licensing, Distribution, and Strategic Partnerships
  Gizem Gürkan, Sinem Gülekon
• December 16 (Tuesday) – Marketing Strategies and Audience Engagement
  Şebnem Yaldızlı, Fadime Pektaş

Registration & Inquiries: mcom@ihu.edu.tr